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A Guide to International Keyword Research: The 3D Approach

There are essentially two ways to approach keywords: one is cost-centric and revolves around getting things done at the lowest price possible, whereas the other is rooted in a longer-term, ROI-driven mentality which acknowledges that the highest return is rarely achieved by merely focusing on cutting costs.

The temptations of machine translation appear obvious indeed -- namely that it’s simple, quick and cheap -- but the end result produced by this approach is almost always lackluster.

This 35 pages guide provides you with a thorough framework for making the most of international keyword research. 

Naver 
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Andy Atkins-Krueger - International PPC Comparison of the World's Major Search Engines

In this presentation Andy Atkins-Krueger highlights the differences between the systems of the major international search engines (Baidu, Yandex, Naver, Google), comparing match types and PPC settings, noting that they are almost all different and inconsistent, often caused by local language requirements.

Naver 
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