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A Guide to International Keyword Research: The 3D Approach

There are essentially two ways to approach keywords: one is cost-centric and revolves around getting things done at the lowest price possible, whereas the other is rooted in a longer-term, ROI-driven mentality which acknowledges that the highest return is rarely achieved by merely focusing on cutting costs.

The temptations of machine translation appear obvious indeed -- namely that it’s simple, quick and cheap -- but the end result produced by this approach is almost always lackluster.

This 35 pages guide provides you with a thorough framework for making the most of international keyword research. 

Baidu 
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A Guide To Dealing With The Chinese Language In Online Marketing

 The Chinese language can be complex for non-speakers to get to grips with. Not only are we dealing with unfamilar characters but different spoken and written variations, used by different regions. This guide explains the differences and provides examples for what to use and when to use it.

Baidu 
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Andy Atkins-Krueger - International PPC Comparison of the World's Major Search Engines

In this presentation Andy Atkins-Krueger highlights the differences between the systems of the major international search engines (Baidu, Yandex, Naver, Google), comparing match types and PPC settings, noting that they are almost all different and inconsistent, often caused by local language requirements.

Baidu 
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Global Search Engine Headlines - Gemma Birch

Constant innovation is a necessity to stay relevant in the ever evolving search engine industry. This presentation provides a plethora of examples of some of the most recent initiatives and developments from leading global search engines Google, Baidu, and Yandex . Areas covered include local, social and mobile.

Baidu 
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