There are essentially two ways to approach keywords: one is cost-centric and revolves around getting things done at the lowest price possible, whereas the other is rooted in a longer-term, ROI-driven mentality which acknowledges that the highest return is rarely achieved by merely focusing on cutting costs.
The temptations of machine translation appear obvious indeed -- namely that it’s simple, quick and cheap -- but the end result produced by this approach is almost always lackluster.
This 35 pages guide provides you with a thorough framework for making the most of international keyword research.Baidu Google Yandex Naver International keyword research Yahoo Japan
Yandex Metrica, an online analytics platform developed by Yandex, Russia’s leading search engine, is a handy tool for measuring website traffic, analysing visitors’ behaviour and much, much more. Although mostly used by marketers for tracking the performance of Russian websites, the tool can provide statistics for any website in the world. This quick guide gives you a step-by-step walkthrough of how to open a Metrica account as well as how to specify goals.Yandex Analytics Yandex Metrica Guide
When you do business online, your website is your shop front – meaning that it is the place where you build customer trust and address customer needs. For global businesses, ensuring that your site does this for every language and region you target can be challenging, but it is the key to your success. This presentation highlights some of the potential pitfalls and essential considerations for any organisation targeting remote customers, globally.International SEO International Search Marketing International Marketing
The Webcertain Global Search and Social Report, issued in Q2 2014, covers the state of search and social media in 38 individual markets, providing a global and regional overview of these categories. For each market, you can expect to learn:
Enjoy!The Webcertain Global Search and Social Report
With more than 80% of YouTube views now coming from outside of the US - a lot of which is non-English - the case for translating and localising your English video content has never been stronger. From eye-opening statistics to video translation approaches and processes to a deep dive into video SEO best practices, this guide will help you take your global online video impact to a whole new level.Video Translation Video SEO Audiovisual Translation Video statistics Video Sitemaps Schema.org
With more than 80% of YouTube views now coming from outside of the US - a lot of which is non-English - the case for translating and localising your English video content has never been stronger. From eye-opening statistics to video translation approaches and processes to video SEO best practices, this guide will help you leverage video in your global digital marketing strategy.Video Translation Video SEO Global Video Statistics
The Chinese language can be complex for non-speakers to get to grips with. Not only are we dealing with unfamilar characters but different spoken and written variations, used by different regions. This guide explains the differences and provides examples for what to use and when to use it.Baidu China chinese seo chinese
Think match types in Google and Yandex are the same? Think again!
Yandex match types have been created to deal with the specific challenges presented by the Russian language - and getting to grips with how they differ from Google's match types is absolutely pivotal for maximising your advertising efforts on Russia's leading search engine.
Using the example of 'football boots', this quick guide takes you through the different operators and match types on Yandex.Yandex International PPC