International Digital Hub

International Know-How Shared



The 2014 Webcertain Global Mobile Report

The 2014 Webcertain Global Mobile Report provides the busy international marketer with a unique overview of the ever-evolving global mobile sphere, covering key mobile metrics for more than 50 countries worldwide that will help guide global digital strategies in the age of multi-screen. For each country, you can expect to learn:

  • The total number of active mobile-broadband subscriptions
  • The number of active mobile-broadband subscriptions per 100 people
  • Internet traffic market shares by device (desktop v mobile v tablet)
  • Internet traffic market shares by mobile OS

The 2014 Webcertain Global Mobile Report Smartphones Tablets International Mobile 
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A Guide to International Keyword Research: The 3D Approach

There are essentially two ways to approach keywords: one is cost-centric and revolves around getting things done at the lowest price possible, whereas the other is rooted in a longer-term, ROI-driven mentality which acknowledges that the highest return is rarely achieved by merely focusing on cutting costs.

The temptations of machine translation appear obvious indeed -- namely that it’s simple, quick and cheap -- but the end result produced by this approach is almost always lackluster.

This 35 pages guide provides you with a thorough framework for making the most of international keyword research. 

Baidu Google Yandex Naver International keyword research Yahoo Japan 
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Yandex Metrica - A Quick Guide on How to Set Up Your Account and Goals

Yandex Metrica, an online analytics platform developed by Yandex, Russia’s leading search engine, is a handy tool for measuring website traffic, analysing visitors’ behaviour and much, much more. Although mostly used by marketers for tracking the performance of Russian websites, the tool can provide statistics for any website in the world. This quick guide gives you a step-by-step walkthrough of how to open a Metrica account as well as how to specify goals.   

Yandex Analytics Yandex Metrica Guide 
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Targeting The Remote Customer Globally

When you do business online, your website is your shop front – meaning that it is the place where you build customer trust and address customer needs. For global businesses, ensuring that your site does this for every language and region you target can be challenging, but it is the key to your success. This presentation highlights some of the potential pitfalls and essential considerations for any organisation targeting remote customers, globally. 

International SEO International Search Marketing International Marketing 
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The Webcertain Global Search and Social Report 2014, Q2

The Webcertain Global Search and Social Report, issued in Q2 2014, covers the state of search and social media in 38 individual markets, providing a global and regional overview of these categories. For each market, you can expect to learn:

  • The size of the internet population
  • Current internet penetration
  • Search engine market shares
  • Social media user numbers for the leading platforms

Enjoy!

The Webcertain Global Search and Social Report 
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Video Translation in Global Digital Marketing Campaigns (Incl. Technical Video SEO Appendix)

With more than 80% of YouTube views now coming from outside of the US - a lot of which is non-English - the case for translating and localising your English video content has never been stronger. From eye-opening statistics to video translation approaches and processes to a deep dive into video SEO best practices, this guide will help you take your global online video impact to a whole new level. 

Video Translation Video SEO Audiovisual Translation Video statistics Video Sitemaps Schema.org 
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A Guide to Video Translation in Global Digital Marketing Campaigns

With more than 80% of YouTube views now coming from outside of the US - a lot of which is non-English - the case for translating and localising your English video content has never been stronger. From eye-opening statistics to video translation approaches and processes to video SEO best practices, this guide will help you leverage video in your global digital marketing strategy. 

Video Translation Video SEO Global Video Statistics 
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A Guide To Dealing With The Chinese Language In Online Marketing

 The Chinese language can be complex for non-speakers to get to grips with. Not only are we dealing with unfamilar characters but different spoken and written variations, used by different regions. This guide explains the differences and provides examples for what to use and when to use it.

Baidu China chinese seo chinese 
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